Hasta La Creative!

Ad spending on sponsored content is growing at a faster clip than originally thought, according to a new forecast from eMarketer.

In June, eMarketer said advertisers would spend $1.88 billion on sponsored content this year, a 22.1% boost from 2012, and would get to $3.08 billion in spending on sponsored content by 2017. The new forecast predicts that marketers will spend $1.9 billion on sponsored content this year, a 24% hike from last year, and devote $3.2 billion to the tactic by 2017.

The uptick reflects publishers’ attempts to create more bespoke advertising products for brands, according to eMarketer analyst Clark Fredricksen, partly in an effort to shore up ad rates.

Continue reading at AdAge.com