Spike Jonze makes a cannabis ad, and Oscars ratings rebound from a record low: Tuesday Wake-Up Call
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Director Spike Jonze (“Her,” “Being John Malkovich”) has made some delightfully trippy ads, including for Apple and Kenzo. But his new cannabis commercial, for MedMen, is actually quite serious and thoughtful. It examines the history of cannabis in America, including the racial injustices of the “stop and frisk” policy and harsh prison sentences. The unusual ad, which comes from Mekanism and stars “Grey’s Anatomy” actor Jesse Williams, seems to be set in a museum of cannabis history, zooming in on still-life exhibits depicting marijuana across the ages.
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