Hasta La Creative!

Sony Pictures Chairman Tom Rothman downplays forecasts that the new “Spider-Man” movie will open with sales of $100 million or more this weekend. But it sure needs to.

The Culver City, California-based unit of Sony Corp. is in seventh place at the box office, a lowly spot the studio hasn’t occupied since 2000. And “Spider-Man: Homecoming,” Sony’s sixth film about the Marvel superhero, represents the company’s best chance to create a mega hit and lay the foundation for action films scheduled out to 2019.

“It’s as important as any film they have released in the past 10 years,” said Jeff Bock, senior box office analyst at Exhibitor Relations Co. “It is the last major franchise they have.”

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