Jun
30
Spectrum Reach Has a New Cross-Screen Attribution Tool, Connecting TV With the Rest of Digital Advertising
Posted in: UncategorizedSpectrum Reach is introducing a cross-platform attribution tool in partnership with measurement company TVSquared and identity company Blockgraph, hoping to connect television ad exposure to website visits across its 16 million TV subscribers. As more people stream content and marketers continue to stress measurable and effective advertising, cross-screen attribution becomes much more important, but most…
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