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Special Olympics

No matter who plays in them, the measures of the courts have always remained the same.

The time, commitment and effort that our athletes deliver each day in them is also the same.

Each point, goal or race in this courts is worth the same than the ones from any other athletes.

By using the same measures and rules the inclusion is already forming a part of the game.

Advertising Agency:VMLY&R, México City, Mexico
Global Chief Creative Officer:Debbi Vandeven
Chief Executive Officer:Hector Fernandez
Chief Creative Officer:Alexis Ospina
Executive Creative Director:Luís “madruga” Enríquez
Creative Directors:Rodrigo Casas, Rodolfo López
Art Director:Victor Meza, Rodolfo López
Copywriter:: Rodrigo Casas
Account Director:Maria Valentina Herrera