May
23
Sparkasse: Debt Collector
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Online
Sparkasse
Sparkasse is Germany’s oldest bank. To get young people excited about its newest product Kwitt we launched an online campaign with an unusual testimonial: a debt collector. Via Facebook Messenger users could hire him for various missions – from collecting money to inviting friends to a party. Behind the concept was the world’s first chatbot to feature creative storytelling.
Advertising Agency:Jung von Matt / Spree, Berlin, Germany
Social Media Planning:Sparkassen-Finanzportal
Community Management:Sparkassen-Finanzportal
Film Production:Markenfilm Berlin
Director:Harald Zwart
Post Production:Chimney
VideoPersonalization:Wonderlandmovies
Bot Programming:WhatsBroadcast
Website Programming:UFOMammoot
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