Spark: Play by Spark
Posted in: Uncategorized
Media
Spark
Kiwi children are facing an upbringing that is increasingly dominated by technology – the struggle to find balance in today’s fast-paced environment is an ongoing challenge for New Zealand families.
In partnership with Gilbert Rugby, Nakatomi, child psychologist Dr Emma Woodward and Colenso BBDO, Spark is developing a Bluetooth-enabled smart rugby ball to help families achieve a healthy balance of screen time and active playtime. The product is currently a prototype, with a New Zealand trial underway with local families.
Advertising Agency:Colenso BBDO, Australia
Partners:Gilbert Rugby, Nakatomi, Dr Emma Woodward
Production Partner:SWEETSHOP
Director:Mark Albiston
Animation:Pete Circuit
Post Production:Creature
Sound:Franklin Rd
Photography:Troy Goodall
Media:Phd
Post a Comment