Hasta La Creative!

Southwest Airlines has selected Spark Foundry as its new media agency following a competitive review. The airline had previously worked with Dallas-based Camelot Strategic Marketing & Media for three decades.

Spark Foundry will be responsible for media planning and buying, investment, data and analytics, measurement, performance and content marketing for the airline. Ad Age reported in July that Southwest sought a new media agency to adapt in an “ever-changing media landscape.”

Southwest VP and CMO Ryan Green said, like his own company, the Publicis Media-owned agency believes in a strong company culture, creative thinking and one-on-one service to its customers.

Continue reading at AdAge.com