Jun
24
Soundcloud's Ominous Audio Recreation of the Berlin Wall Takes Radio Grand Prix at Cannes
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The 2015 Cannes Lions International Festival of Creativity Radio Jury made an unconventional pick for this year’s Grand Prix winner — a self-promotional piece for Soundcloud that replicated the Berlin Wall through audio.
What won:
Created out of Grey Berlin, the campaign was created to mark the 25th anniversary of the fall of the Berlin Wall. It bears particular relevance to SoundCloud since the company’s offices are based in the original “Todesstreifen” (“Death Zone Area”) around the wall. The effort is a disturbing audio experience that combines excerpts from speeches of leaders of the German Democratic Republic, border guards and ominous, atmospheric sounds.
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