Nov
13
Sony Seeks Creative Agency for New PlayStation Vue Streaming TV Service
Posted in: Uncategorized
Sony Network Entertainment International and Sony Computer Entertainment are running a pitch for a campaign for PlayStation Vue, its new cloud-based TV service, Ad Age has learned.
Sony said Thursday that PlayStation consoles and tablets will be able to stream programs from approximately 75 networks from companies including including CBS Corp., NBC Universal, Scripps, Viacom and Discovery Communications. Beta versions will be rolling out in New York, Chicago, Philadelphia and Los Angeles in the first quarter of 2015.
According to executives familiar with the matter, creative agencies were approached last month about the product’s launch campaign.
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