Sony Creates ‘Social Media Broadcast Channel’ for World Cup
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Sony has created a single online platform, called One Stadium Live, to bring together conversations and content across Twitter, Facebook and Google+ before and during the World Cup.
One Stadium Live starts May 1 and is part of Sony’s tier one sponsorship of the FIFA tournament in Brazil. The mobile-first website at will highlight hot topics to give fans a snapshot of how the whole world is feeling about games, players, tactics, gossip — and the inevitable controversies — surrounding the World Cup 2014.
Nick Bailey, CEO and executive creative director of Isobar U.K., which created One Stadium Live, said that Twitter expects 60% of all tweets during matches will be World Cup-related during the month-long soccer tournament, which starts on June 12.
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