Sony. Bravia. Zoetrope. (Don’t Act Like You Didn’t Just Reflexively Twitch Your Cursor.)

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If you’ve seen one Sony Bravia ad, you’ve got the blueprint for all of them: seize upon the easiest way to illustrate a product’s raison d’etre, then magnify, until the crowd whose attention you so wistfully coveted has been submerged by your idea.

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