Oct
23
Sonic Preps for PR Review in Wave of Fast-Food Account Shakeups
Posted in: Uncategorized
Sonic is preparing for a PR-agency review, Ad Age has learned.
As a first step, it has issued a blind conflict check, which means it is circulating a document that masks the name of the client. The document indicates that it is a QSR brand and that an RFI is coming; Ad Age has discerned the client initiating the review is Sonic. Joanne Davis Consulting is supporting the review, according to industry executives.
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