Sonic Back-to-School Spot Says You Can Letter in Lunch: It's the Weekend's New Ads
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Apple continues its “If it’s not an iPhone … it’s not an iPhone” campaign with a new spot that aired during Fox’s “MasterChef” and elsewhere, Old Spice pits spokesmen Isaiah Mustafa and Terry Crews against each other in “And So It Begins,” and a Sonic back-to-school spot confirms that, yes, you can earn a letter in lunch.
Meanwhile, Blake Griffin’s Nike spot gained two million online views over the weekend, bringing its total in the last week to more than seven million.
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