Sommiercenter: Stop to Sleep, Then Drive, 2

Sommiercenter Print Ad - Stop to Sleep, Then Drive, 2

Driving while being tired is very dangerous. Sommiercenter wanted to raise awareness about this issue by urging drivers to find a place they can rest so they can drive once again in optimal conditions. The ads metaphorize the feeling of sleep driving, a very dangerous thing to do because it takes our focus from the most important thing in front of us: the road.

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