Some of Us Don't Want to Buy the World a Coke. What's Happened?
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The fog of the misspelled, poorly conceived #BudwiserBoycott still hangs in the post-Super Bowl air as brands and agencies try to wrap their weary heads around what the Trump era portends for American advertising.
America is choosing up sides. If the recent past is a predictor of the future, many (if not most) brands will not be given the option of remaining neutral.
The facts say we got here because Donald J. Trump waged a divisive campaign and then rapidly issued a series of edicts culminating in his chaotic and widely contested travel ban. Trump’s order is at war with the foundational American principle that we are an inclusive nation of immigrants; that America judges people as individuals, not as groups and never based on race, sexual orientation, religion or nationality.
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