Some Brands Show Support After Paula Deen Hires Crisis PR Shop


Paula Deen has hired D.C. crisis firm Smith & Co. as she faces backlash and loses sponsorship deals amid allegations that she has,used racial slurs.

Ms. Deen’s management team reached out to the firm a few days ago, an executive familiar with the matter said, after she had already canceled her planned Friday appearance on “The Today Show” and issued a pair of poorly-received YouTube videos instead.

Smith & Co. CEO Judy Smith, who served as the inspiration for Kerry Washington’s character on ABC’s “Scandal,” declined to comment.

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