Social Shopping Takes on New Meaning With Newsfeed Purchasing


NEW YORK (AdAge.com) — It was only a matter of time before someone figured out a way to enable shopping in what is arguably Facebook's most valuable real-estate: the newsfeed. In this case, that someone isn't Facebook but Alvenda, a Minneapolis-based startup that has already been moving retail stores into banner ads and letting people make purchases directly from the ad units.

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