Sep
23
Social Shopping Is on the Rise—and It’s Not Just Gen Z
Posted in: UncategorizedShoppers of all ages are buying products through social apps, gaming platforms, and livestreams, according to new data from Horizon Media, exclusively shared with ADWEEK. TikTok’s popularity among younger audiences, and the buzz around TikTok Shop, has spurred the notion that it’s Gen Zers who are most likely to shop via social platforms. According to…
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