Mar
16
Social Good Advertising: Altruistic, or Profit Driven?
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Ah yes, Corporate Responsibility. Social Good. Community Involvement.
Whatever you want to call it, brands are paying more attention to it than ever before. When the “greenwashing” of advertising really started back in the early 2000s, people thought it was just a fad; indeed, since nearly every major CPG brand was saying how “green” its products were, regulations actually had to be created and updated to ensure quality and honesty.
It’s easy to see why. Consumers are beginning to care about about…
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