Apr
08
Social-Change Agent Tupperware Creating Women Entrepreneurs Globally
Posted in: UncategorizedAt the year’s World Economic Forum in Davos, Tupperware CEO Rick Goings was sought after by Sheryl Sandberg and Arianna Huffington.
The “Lean In” author and media pundit, respectively, were drawn by the “Tupperware effect” of giving women a shot at entrepreneurialism and influence in their communities, particularly in places like Indonesia and India.
In fact, Tupperware today is anything but a throwback to 1950s America. The brand made 63% of its sales in emerging markets in the last quarter of 2013, and its largest market is Indonesia, where dozens of women earn upward of $100,000 annually selling Tupperware. And despite China’s economic slowdown, revenue there was up 20%.
Post a Comment