Jul
07
Social-Analytics Firms Churn Out World Cup Visuals
Posted in: Uncategorized
Three weeks into the world’s most famous football tournament, you’d be forgiven for thinking those charts, maps and infographics you’ve been seeing everywhere were some kind of symptom of your World Cup fever.
They are actually the result of a strategy shift by marketing teams in the social-media-measurement space, which have been investing more heavily in designers and content that can show off their products in a visual way.
The result is an explosion of infographics, maps, charts and interactive visualizations that comes even as some publishers are growing weary of visualization pitches from marketers.
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