Soccer Star Landon Donovan Is Back in the Game (or on the Bench)
Posted in: UncategorizedEvery weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, recently retired soccer star Landon Donovan joins a recreational soccer team in a bid for Wells Fargo SurePay, while the Ford Fusion gets you where you’re going. And Carmax plugs its haggle-free shopping experience, because car buying can be intimidating for anyone — whether you’re a barista or firefighter.
As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.
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