Jun
16
Soccer and Economic Improvement Drive Ad Revenue Growth, Forecast Says
Posted in: Uncategorized
Global ad revenue is expected to expand more in 2014 than in any year since 2010, driven by strengthening economies and major events like the World Cup and the Winter Olympics, according to a new forecast by Magna Global. part of Interpublic Group of Cos.’ Mediabrands.
Worldwide ad revenue will grow 6.4% to $516 billion, Magna Global said in the forecast, leaving unchanged its top-line global prediction from December. Ad spending grew 4.2% in 2013, Magna Global said.
The report boosted Magna’s projections for the U.S., Canada, U.K., and Brazil, however, while lowering forecasts for six other major nations including China and Russia. All of the revised nations are still expected to show growth.
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