Jan
23
So Who’s Tops at Listening to What Consumers Say About Your Brand?
Posted in: UncategorizedNEW YORK (AdAge.com) — By now it's a widely accepted marketing maxim that a brand isn't simply what its marketing department says it is but what its customers say it is. And listening to what consumers are saying and distilling the most important information into useful business insights is an area in which most marketers rely on a fast-growing group of outside vendors for help.
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