So This Exists: A Comic Book About Starbucks CEO Howard Schultz (Seriously)
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It’s a bird! It’s a plane! It’s … Howard Schultz, the CEO of Starbucks?
Yep. This week’s Media Guy Media Pick — and reader giveaway — is “Howard Schultz: The Man Behind Starbucks,” a comic book written by C.W. Cooke, drawn by Angel Bernuy and with a cover by Conan Momchilov. It was just released in a print edition by Bluewater Productions, a Vancouver, Wash.-based publisher of comic books, young-adult books and graphic novels.
If you’re picturing a tights-wearing, crime-fighting Schultz, um, sorry. This is actually a pretty straightforward telling of how the marketing director for a little Seattle coffee-bean retailer called Starbucks ended up rethinking the whole operation and taking it global, in the process becoming a billionaire and business-world icon. It’s a brisk 32 pages that you can read in about five minutes if you don’t stare at the drawings too long. I’m giving away three copies — see below — and if you win one, you should think about being nice and regifting it to your favorite barista as an ironic gift, or to the nearest ambitious, business-minded kid in your life (maybe Alex P. Keaton is your nephew?) as a serious gift.
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