So, How Did Brands Do With Their Oscar Tweets on Sunday?
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Everyone and their personal brand logged on to social media on Sunday night to let their followers know how much better they are than movie stars. Meanwhile, actual brands spent the night unabashedly making it all about themselves—instead of throwing shade on celebs.
Some tried to have a real-time-marketing-moment, but among the flurry of thematic entries, most seemed pre-planned. Check out some of their efforts below.
—From the red carpet:
No #ManiCam? We can’t be THAT intimidating. #AndTheLobsterGoesTo pic.twitter.com/KmiW3lIa0V
— Red Lobster (@redlobster) February 23, 2015
We think @Logitech has what it takes to really click on the red carpet. #GearLove pic.twitter.com/PkhV6UEzKE
— Office Depot (@officedepot) February 22, 2015
A designer loaned me an outfit for #OscarsRedCarpet too. By designer I mean “hotel” And by outfit I mean “bathrobe” pic.twitter.com/DXNY9VjM8Y
— Travelocity Gnome (@RoamingGnome) February 23, 2015
—Lots of brands paid homage to Ellen’s epic group selfie from last year:
The award for best supporting actor in a selfie goes to…the stick. #RedCarpet #PlayWithOreo http://t.co/zIl1IyN9nd pic.twitter.com/iX8nhhNRmQ
— Oreo Cookie (@Oreo) February 22, 2015
Who’s ready for another epic #selfie? #Oscars pic.twitter.com/gVAC8zvr3k
— Coors Light (@CoorsLight) February 22, 2015
Throwback to last year’s awards show! pic.twitter.com/kgf4Mt3L8i
— SUBWAY® (@SUBWAY) February 22, 2015
—Farmers Insurance and M&M’s were both thrilled by J.K. Simmons’ win, as he endorses both brands (he’s the voice of the Yellow M&M):
It’s Oscar gold for #JKSimmons! Congrats on snagging Best Supporting Actor for an amazing performance in Whiplash. #BumBuDumBumBumBumBum
— Farmers Insurance (@WeAreFarmers) February 23, 2015
CONGRATS! #JKSimmons I’m speechless. Never mind. Found one. – Your #1 Fan Yellow pic.twitter.com/urGOB98b1W
— M&M’S® Brand (@mmschocolate) February 23, 2015
—PetSmart scored with this real-time tweet, after Birdman won Best Original Screenplay and one of the winners thanked his dog Larry:
You always make time to thank your family. #LarryTheDog #Oscars #PetParenthood pic.twitter.com/lcrvfHuxD3
— PetSmart (@PetSmart) February 23, 2015
—So many versions of the Oscar trophy, too:
#EverythingIsAwesome at the #Oscars! pic.twitter.com/A7HzK7FOGG
— LEGO (@LEGO_Group) February 23, 2015
Even Oscar has the confidence to leave his at home. #GoCommando #Oscars2015 pic.twitter.com/AJkJdrpRMV
— Cottonelle (@cottonelle) February 23, 2015
And the O-ward for Best Came-O goes to… #FingersCrossed pic.twitter.com/H9uPttcnm2
— SpaghettiOs (@SpaghettiOs) February 23, 2015
Everyone’s all like “The #Oscars is on” and I’m all like “What am I gonna eat during the #Oscars” pic.twitter.com/7eVuaddFlD
— Jimmy John’s (@jimmyjohns) February 23, 2015
wow omg thank you I’m so surprised first I’d like to thank my mom, she’s an oven, and my dad, he’s a freezer. pic.twitter.com/orwBCCeYK3
— Pete Zaroll (@totinos) February 23, 2015
—One brand even paid homage to the Emmy trophy, for some reason:
I’d like to thank the burger academy. It’s an honor just to be NOM-inated. pic.twitter.com/yFYoDAmLME
— Jack in the Box (@JackBox) February 23, 2015
—Among the best of the rest:
Film editing is the crust. Sauce is like visual effects & cheese is sound edit COME ON GUYS JUST TRYING TO MAKE THESE CATEGORIES INTERESTING
— DiGiorno Pizza (@DiGiornoPizza) February 23, 2015
One of his wingmen is an actual bird. #BestOriginalScreenplay
— Dos Equis (@DosEquis) February 23, 2015
ok but how many awards will this tasty hit win? pic.twitter.com/mRXFtb3dfE
— Denny’s (@DennysDiner) February 23, 2015
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