Hasta La Creative!

Here’s the story, of a man named Danny. Danny Trejo, that is, and he just might win the Super Bowl.

Snickers just released its full 30-second Brady Bunch-themed Super Bowl spot from BBDO New York, and it doesn’t disappoint. As expected, it features the “You’re not you when you’re hungry” joke format, and matches Mr. Trejo with everyone’s favorite eldest Brady girl, Marcia.

Without giving away too much, it takes place right after the famous scene where Peter hits Marcia in the nose with a football. (In hindsight, this wouldn’t have happened if the ball was just slightly deflated.) And it also features a very special suprise guest—and no, it’s not Tom Brady.

As promised in the teaser for this ad (also posted below), this spot was released early, as consumers did generate 2.5 million social media engagements before kick-off on Feb. 1.

And here’s the behind-the-scenes video:

CREDITS
Client: Snickers
Spot: Brady Bunch

Agency: BBDO New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Director of Integrated Production: Dave Rolfe
Group Executive Producer: Amy Wertheimer
Executive Music Producer: Melissa Chester
Group Planning Director: Crystal Rix
Planner: Alaina Crystal
Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Tani Corbacho
Account Executive: Jocelyn Choi

The Marketing Arm: Celebrity Talent, Intellectual Property, Music Rights Acquisition
Director, Entertainment: Brad Sheehan

O Positive: Production Company
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
DP: Trent Opaloch

Arcade: Editorial
Producer: Kirsten Thon-Webb
Editor: Geoff Hounsel
Assistant Editor: Healy Snow

The Mill: Post-Production Effects
Creative Director: Ben Smith
VFX Supervisor: Nick Tanner
Executive Producer: Verity Kneale
Producer: Carl Walters
Senior Compositor: Nathan Kane
Colorist: Fergus McCall

Q Department: Music House
Sound Lounge: Audio Mix (Tom Jucarone)
Lime Studios: Voiceover Record (Loren Silber)