Snapchat’s New Ecommerce Channel Lets Consumers Shop Without Leaving the App

Just in time for the holiday season, Snapchat’s Discover section in the app will have a new channel: “Shop and Cop.” The channel, which starts today, includes a native ecommerce experience powered by Shopify, allowing consumers to shop without leaving the app or being directed to a microsite. To kick it off, Gymshark, a UK-based…

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