Jan 30

Snapchat Touts Its Ability to Reach Gen Z, Millennials During March Madness

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While everyone else’s mind is on Super Bowl LIV, Snapchat is already focused on March Madness. According to Snap Inc. internal surveys, nearly 75% of Snapchatters who intend to watch the 2019-20 NCAA Men’s Division I Basketball Championship use the messaging application while watching live sports. In addition, over 65% of that group will use…

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