Apr
14
Snapchat to Let US Advertisers Track When Customers Visit their Stores
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Snapchat is to start offering more location data to marketers in the US, allowing them to better track the efficacy of their ads in the offline world.
A new tool called Snap to Store has been in beta testing with a select number of brands and will now let advertisers with physical stores in the States see how in-store traffic correlates the Snap campaigns.
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