May
07
Snapchat to Charge Advertisers Two Cents Per View on Discover
Posted in: Uncategorized
Snapchat will now charge advertisers two cents per view for the 10-second ads that run in between articles and videos on its Discover platform, Snapchat’s Nick Bell announced Thursday at a NewFront presentation for both DailyMail.com and EliteDaily.com. The product is aptly called Two Pennies.
“It’s a really, really simple product,” he said. “It’s a 10 second ad, two cents per view to reach a really engaged audience.”
Discover is a place inside the Snapchat app where users can read articles and watch videos from 11 media companies, including Daily Mail, CNN, ESPN, Vice and People. Snapchat users spend on average nine minutes a day on Daily Mail content in Discover, Mr. Bell said.
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