May
11
Snapchat Snags Google Exec to Campaign for Political Ad Dollars
Posted in: Uncategorized
Snapchat has launched its campaign for all the political ad dollars up for grabs heading into next year’s election.
Snapchat has hired Rob Saliterman to run its political ad sales team. Mr. Saliterman had been leading Google’s political ad sales efforts in the U.S. since 2011 and was a member of the White House communications team under President George W. Bush, according to his LinkedIn profile.
A Snapchat spokeswoman confirmed the hire after Politico first reported the news on Monday.
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