Aug 02

Snapchat Gets Fast & Furious With Hobbs & Shaw AR Marker Activation

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Universal Pictures is backing Friday’s theatrical release of Fast & Furious Presents: Hobbs & Shaw with a new activation using Snapchat’s augmented reality marker technology. Moviegoers at select theaters will see special Hobbs & Shaw standees that feature a Snapcode that will unlock a Hobbs & Shaw-themed lens. Once the lens is unlocked, Snapchatters can…

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