Snapchat finally starts paying creators
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Right around Cyrene Quiamco’s 30th birthday, Snapchat came through with a gift: a brand hookup. The popular Snapchatter, who goes by CyreneQ, was selected to help promote McDonald’s new donut sticks.
Over the past two weeks, she has posted videos on Snapchat about the churro-shaped pastries; she has created a Lens featuring a box of donut sticks with powdered sugar sprinkling down; and she has shared them with her Snapchat sidekick Ele, an augmented-reality character on the platform that she created. Quiamco earns $30,000 for each Snapchat Story that mentioned McDonald’s.
“It’s my birthday week,” Quiamco told Ad Age last week. “I sent a story to my fans today saying, ‘What’s better than birthday cake? McDonald’s donut sticks with my sidekick Ele.'”
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