Snapchat Drops Yahoo, Warner Music From Discover
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Six months after Snapchat launched its publisher portal Discover, the mobile messaging app has dropped two media companies in favor of ones that would appear to appeal more to Snapchat’s young audience.
On Monday Snapchat replaced Yahoo’s and Warner Music Group’s Discover channels and added channels for BuzzFeed and iHeartRadio. A Snapchat spokeswoman did not immediately respond to a request for comment sent Monday morning asking about the reason for the changes.
Snapchat rolled out Discover in January 2015 as a way to give people a reason to spend even more time in the app that was originally used for sending expiring photo and video messages to friends. The publishing portal launched with 12 channels that included CNN, ESPN, Vice, People and Daily Mail as well as Snapchat’s own channel. Each channel posts a daily roundup of anywhere between 5 and 20 stories that range from long, text-heavy articles to single-screen stories meant to be shared to vertical videos.
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