Snapchat Discussing New Ad Type That's Similar to Live TV
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Snapchat seems to have settled on live TV as the ephemeral messaging service’s ad model.
Snapchat is talking with marketers about incorporating ads into its live-events product called “Our Story,” according to people with knowledge of the discussions.
Snapchat introduced “Our Story” in June as a way to organize people’s Snapchat photo and video posts — called “snaps” — taken at live events. Each Saturday, for example, Snapchat picks a college football game and collects various snaps taken at the stadium before, during and after the game into a single, chronological “Our Story” that appears within Snapchat users’ contact lists. “Our Story” feeds are updated throughout an event and can viewed piecemeal as snaps are added or in full after the event is finished. Within the last week, Snapchat has created Our Stories around the World Series, NBA star LeBron James’ return to Cleveland and the New York City marathon.
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