Hasta La Creative!

For the second time since rolling out Discover in January, Snapchat is getting ready to shake up its publisher portal’s roster.

Snapchat will soon add a Discover channel for Mashable to distribute its articles and videos to the mobile app’s youth-heavy audience, according to people familiar with the matter. Vox Media’s Vox.com will also be getting a Discover channel, said one person. It’s unclear which existing Discover publishers may be replaced with Mashable and Vox or how soon the additions will take place.

Representatives for Snapchat, Mashable and Vox Media declined to comment on the pending additions. Vox Media-owned Re/code reported in late July that Vox.com was in talks to join Discover.

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