Nov
24
Snapchat Debuts New Ad Format With American Music Awards Stream
Posted in: Uncategorized
A month after introducing its first ad product, Snapchat rolled out a second format Sunday night, a stream of posts from the American Music Awards that was sponsored by Samsung.
Ad Age reported earlier this month that the mobile messaging app was discussing selling sponsorships of its live-event feeds, called “Our Story” streams.
Snapchat introduced its “Our Story” streams in June as a way to curate users’ posts around live events like college football games, awards shows or, earlier this month, Dia de los Muertos, a holiday celebrated in many Latin American countries.
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