Snapchat Branded Geofilters Get a Boost From Startup Yext
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Snapchat may start to see more brands paying up for location-based advertising campaigns on its photo-sharing mobile app, thanks to the efforts of another startup, Yext Inc.
Advertisers can already pay the social-media service to have branded geofilters — a type of graphical overlay people can use to decorate photos or videos they’re sharing — to show up in the app in specific locations. To run these campaigns, companies have had to manually provide Snapchat with the exact geographical details of where they want the filters to appear and the dimensions of each space.
Yext, whose software helps businesses manage digital location data, has been working with Snapchat to make that process easier. The New York-based startup on Thursday is unveiling a new feature that lets clients give Snapchat all that information with a few taps.
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