Feb
18
Snapchat Advertisers Can Now Target Ads Based on Offline Behaviour
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Despite once denouncing overtly “creepy” advertising, Snapchat has struck a deal with Oracle Data Cloud to allow advertisers to add offline user data to their arsenal.
The partnership will allow the likes of Honda and The Honest Company to target Snapchat users more deeply with relevant ads based on things they have purchased offline. This data might come in the form of loyalty card behaviour, for example.
The idea is that brands will be able to ascertain whether their ads on Snapchat influence users’ offline behaviour…
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