Snapchat Ads Are Coming Soon, Says CEO Spiegel
Posted in: UncategorizedSnapchat, the startup that raised money this year at around a $10 billion valuation without any revenue, will start making money from advertising soon.
“People are going to see the first ads on Snapchat soon,” CEO Evan Spiegel said at the Vanity Fair New Establishment Summit in San Francisco yesterday. He said the ads will be around the company’s “stories” product, and will be optional to view. “We’re cutting through the new technology around ads to the core of it, which is telling a story.”
The Los Angeles-based company, which makes a mobile application for sending disappearing photo messages, has attracted investors including Yahoo and Kleiner Perkins Caufield & Byers at a $10 billion valuation this year, people familiar with the matter have said.
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