Snap Hopes to Make Mark in European Soccer With LaLiga Deal

The best professional soccer–pardon us, football–from Spain is coming to Snapchat following a global partnership between Snap Inc. and LaLiga. Snapchatters will have access to behind-the-scenes content, historic archives, saves of the year, top goals and weekly game highlights from the league, as well as Bitmojis, lenses and stickers from the application. Alejandro Arenas, who…

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