Jul
30
Small News Orgs Get an Ad Tech Advantage With United for News
Posted in: UncategorizedA nonprofit backed by some major names from the world of agencies and ad tech–including AppNexus, GroupM and OMD–is prepping a programmatic offering to bring buyers brand-safe content at an international scale. The coalition, called United for News, was formed through a partnership between Internews, a media-centric NGO, and the World Economic Forum. The pitch,…
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