Small Businesses Spend More on Social Than Any Other Media


Social has become the top media platform for small and medium businesses when it comes to usage and spending, according to a new report from research firm BIA/Kelsey.

The report found that 74.5% of small and medium businesses — defined as those with fewer than 100 employees — now use social media to advertise or promote their businesses. This is up from 71.7% last year.

Small businesses also spend an average of 21.4% of their total media budgets on social, more than on any other media platform, according to the survey. This is up from 18.9% last year.

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