Sep
17
Small Businesses Spend More on Social Than Any Other Media
Posted in: Uncategorized
Social has become the top media platform for small and medium businesses when it comes to usage and spending, according to a new report from research firm BIA/Kelsey.
The report found that 74.5% of small and medium businesses — defined as those with fewer than 100 employees — now use social media to advertise or promote their businesses. This is up from 71.7% last year.
Small businesses also spend an average of 21.4% of their total media budgets on social, more than on any other media platform, according to the survey. This is up from 18.9% last year.
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