Small Agency of the Year, Gold: Zulu Alpha Kilo
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“Our enemy is the bullshit of the way the process works,” says founder and chief creative officer Zak Mroueh, adding that the shop turns down 80% of potential work because of its stance on spec.
Mr. Mroueh launched the shop in 2008 after leaving Canadian shop Taxi. (“Zulu Alpha Kilo” is the NATO phonetic alphabet for the spelling of his first name.) The agency built a name for its creativity for clients including Bell Canada and Audi and with stunts like the anti-spec video, which blend thought leadership, humor and self-promotion.
Its website doesn’t have much actual information; it’s a parody sendup of agency clichs. There’s even a “Super-Buzzword” generator, spewing out phrases like “RealtimeDataCrystallization” and “OmniHolisticization.” (The site shows off what its new content division can do.)
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