Nov
28
Small Agencies Crush Big Ones: It’s Not Even Close
Posted in: Uncategorized
After 20 years in the advertising industry, there’s one thing I can say with great certitude: small agencies crush big agencies. That’s right, I said it. In fact, it’s not even close.
You may discount my opinion because it comes from a founder of a small agency. But if I worked for a major brand, there is no way I would consider a large agency over a small one. Here’s why:
Flexibility Grows Fresh Ideas
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