Sleepy Parents Pass Out in 'Vay-Cay' Spots for Hotwire
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, One Directioner Niall Horan plugs the PGA Drive, Chip and Putt Championship, and Samsung gets trippy in its Galaxy S6 Edge spot asking, “What does color feel like?”
In a Hotwire spot, a couple goes on a one-night “vay-cay,” which translates to “nap time” when you’re a busy parent.
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