Sep
03
Sleepy Hollow apologises for #Headless campaign's timing as ISIS beheads another journalist
Posted in: Uncategorized
Sleepy Hollow was promoting it’s release to DVD and the shows new season with a hashtaggged “#HeadlessDay” promotion… which happened to be mailed out just as the news about the Steven Sotloff’s death reached the world. The campaign consists of meme-jokes with the tagline “Happy Headless Day from Sleepy Hollow” and the timing is terrible. The idea was that people could share the memes on social media and tag them #HeadlessDay – yikes.
ThinkJam who created the campaign immediately issued an apology and pulled the campaign from running now.
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