Jan
21
Slate’s Double X Aims for Growing Women’s Online Market
Posted in: Uncategorized
NEW YORK (AdAge.com) — It's a woman's world out there — at least it is online. Women's-content websites, such as those in the Glam Media, iVillage and Sugar networks, attract more than 53% of the total U.S. online audience. The growth has been driven, in part, by the soaring number of new sites with a distinctly feminine focus. But these sites share one other important and distinguishing trait: an emphasis on community.
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